At Local Blooms, we believe flowers do more than look beautiful.
They create connection. They soften hard days. They remind people they’re seen.
That’s why we love the 3-1-1-1 Flower Challenge.
It’s a simple way to grow flowers in the summer—whether you garden in raised beds, a backyard plot, or a small, imperfect space—and turn them into joy you can feel. If you’re new here, you can learn more about why local flowers matter and how they strengthen communities.
Each week in the summer, you grow three bouquets:
One for your home
There is something grounding about having fresh flowers in your own space all season long. A bouquet on the kitchen table becomes part of your daily life—a quiet reminder of the beauty you’re growing, right outside your door.
Growing flowers for yourself is often how many growers begin—and for many, it’s what keeps them going even as they start selling flowers locally.
One to give away
This is where the real magic happens.
Giving someone a bouquet—no occasion, no obligation—has a ripple effect. It might brighten a neighbor’s week, bring comfort to someone going through a hard season, or simply make a friend feel remembered.
And if you can’t think of someone to give flowers to, you can donate through organizations like Growing Kindness, which helps share flowers with people who need encouragement and care. A single bouquet can carry so much love, gratitude, and hope.
This is one of the reasons we believe so deeply in keeping flowers local—their impact goes far beyond the vase.
One to sell locally
Selling just one bouquet a week can help offset gardening costs—seeds, soil, tools, water—while keeping your flowers rooted in your community.
Through Local Blooms, growers can set up a grower profile, list flowers when they’re available, and sell directly to nearby customers—without shipping, subscriptions, or complicated logistics. It’s not about building something big or fast. It’s about letting your garden give back in a practical, sustainable way.
If you’ve ever wondered how to sell flowers from your backyard, this is a gentle place to start.
The 3-1-1-1 challenge isn’t about perfection.
It’s about growing enough to enjoy, enough to give, and enough to share.
And the joy multiplies every step of the way.
🌱 Grower registration opens January 23
The first 500 growers will receive a $10 full-season membership.
👉 Join our mailing list to receive your discount code the morning registration opens:
Sign up for the Local Blooms newsletter
You’ll also receive grower tips, seasonal inspiration, and stories from flower growers across the country.
If this idea speaks to you, share it with a friend who grows flowers—or has been dreaming of it.
There is so much joy to spread, one bouquet at a time.
